If you haven't been following the latest news, it is a prerequisite to know that Apple has acquired Beats for $3 billion before reading further. The announcement has created a lot of confusion in regards to what the acquisition means for Beats and existing partnerships with the brand. Just to be clear, Beats collectively refers to both Beats Electronics, which markets high-end headphones, speakers and audio software, and the streaming music service Beats Music.
Prior to being acquired, Beats had several partnerships with other brands, including companies that are direct competitors with Apple. Most notable is Hewlett-Packard, which uses Beats Audio branding and technologies in its product lineup. AT&T has an exclusive deal with Beats Music to sell subscriptions and an unlimited music downloading family plan, and design firm Ammunition has a partnership to create Beats products. Even HTC has been in the mix.
Read ahead to find out how the Apple-Beats deal affects all of these deals…