Steffen Reich

I'm an Apple enthusiast by all measures, but that does not keep me from calling a spade a spade when it's needed. Living in Melbourne, Australia. Follow me on Twitter @melbsteve !

How Apple can get users to connect with Apple Music’s Connect

Steffen Reich ∙ Updated May 17, 2018

Apple’s Connect service, the company's own aspiring social component to Apple Music, has visibly taken a back seat in iOS 10. In its original conception, Connect was resourceful and prominently placed in Music. Fast forward one year and you would be forgiven for thinking that Apple’s network for musicians and their followers had been as good as abandoned over night.

While we know that such is not the case just yet, Connect has undergone cosmetic changes with iOS 10 that have arguably ousted the service to a place now pretty much neighbouring on irrelevance. It's the consequence of a succession of ill-advised calls. Name-giving aside, Apple should have also known better when it comes to launching a barren product offer centre stage inside an app as meaningful as Music. Connect was not engaging or relevant in 2015, and as a result it went unsung in 2016. Is it too late or could an Apple still turn the ship around?

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How to share Wallet passes

Steffen Reich ∙ Updated July 26, 2022

You volunteered to book event tickets on behalf of a group, and just when your finger is hovering over the eTicket delivery method, you notice you don't have everyone's digits to send the tickets out to their iPhones. Or you do, but a group member has no local number since they're visiting from overseas?

Fret not, because neither of those two scenarios is going to keep you from handing out the passes to your friends' devices. All you need to know for it to come off is a little trick that helps share them conveniently from your own Wallet app.

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With the Touch Bar, Apple gives us a glimpse into a future keyboardless MacBook

Steffen Reich ∙ Updated May 17, 2018

Apple have a proven track record of ardently pursuing their vision, no matter the cost. The latest MacBook Pro serves as another reminder that the company is wholly unimpressionable by outside opinions, keeping up the dream of more simplistic products with every iteration, all the while taking away your beloved USB ports or SD card slots.

The ends might be justifiable, but the means can regardless lead to frustration with the most patient customers and complete alienation of the more short-fused ones. This cycle repeats every other year, when Apple decides to roll out hardware that is often just a little ahead of the curve.

Much has been made of the MacBook Pro’s latest changing of guard in the USB department. For now, the story goes, Apple has simply done their homework and found USB-C to be the technology fit for the immediate future. But the days of all ports are numbered if rumours are to be believed, as Apple generally contends that less is more and wireless the ultimate endgame. It does not take a giant leap to draw that conclusion and granted its validity, focus on the port situation has drowned out another discussion we clearly need to have at this point: Apple plans to get rid of the physical keyboard, and with the launch of Touch Bar on MacBook Pro the process is well under way.

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The Trail is a beautiful jaunt in the palm of your hand

Steffen Reich ∙ Updated May 17, 2018

In gaming circles, the mentioning of Peter Molyneux’s name alone will cue plenty of associations. The Brit gained industry fame at the helm of projects such as Black & White or Fable, inextricably linking his name to figments of fantastical worlds, deep characters and far-reaching decisions on virtue and morality. In 2012, Molyneux founded 22Cans and branched out to mobile gaming. So far, remarkably little has come off it on iPhone.

In view of the latest product out of 22Cans' think tank, the rules might however just have changed. Their latest adventure goes by the name The Trail and revolves around the ostensibly quiet premise of wandering nature. Contrary to some notions inherent to hiking though, it is remarkably entertaining, oddly social and distinctly Molyneux. Oh, and it is a visual treat for your eyes.

Find out if the game with the curious premise is cut out for you in our review.

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Review: PDF Viewer does not stand out from the pack, but delivers on its promise

Steffen Reich ∙ Updated October 17, 2018

When iOS 8 and its slew of extensibility features arrived, facilitating a much simpler experience importing or exporting your files, third-party productivity apps finally became well-rounded products and viable alternatives to Apple’s in-house range. Since then, more file storage and document editor apps than ever inhabit the depths of the App Store and chances are you have settled on your day-to-day favorite for the handling of PDFs a while back.

Enter PDF Viewer, a new and free app available for iPhone and iPad, which sets out to make you question your previous app choices. As the name suggests, PDF Viewer aims to deliver you an all-encompassing assistant for PDF file management including document edits, file dissection and the creation of new files from scratch. PDF Viewer gets a lot right at the first go but will also have to slowly grow its offering in depth and breadth. Find out if its an application fitting your life style below.

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Apple Stores start selling Will.i.am’s i.am+ Buttons wireless headphones

Steffen Reich ∙ Updated May 17, 2018

Opening their doors this Wednesday morning, Apple Stores across the US will be stocking a new pair of wireless earphones named i.am+ Buttons, conceived by musician and part-time tech enthusiast Will.i.am. The full product name of the earphones is i.am+ Buttons and they will reportedly be offered in four colors, matching Apple's black, silver, gold and rose gold iPhone range.

While the timing of the i.am+ launch could not have been more savory with the AirPods suffering heavy delays, it remains to be seen if will.i.am's product will be able to capitalize on the door left wide open by Apple. Until now, most i.am+ products have largely been frowned upon for putting fashion center stage. They also come at a hefty $229 price point.

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How to fine-tune the skip and replay intervals for audiobooks in Books

Steffen Reich ∙ Updated April 12, 2021

If you consider yourself a fan of the spoken word and bank on Apple’s own Books service to listen to your favorite books, you might have been frustrated by some of the app’s design choices before. Especially when it comes to manipulating the play time of your audiobook on the fly, be it on your Lock screen, in Control Center or on Apple Watch, the experience can be inconsistent and altogether suboptimal at times.

What all those interfaces have in common however is a nimble skip forward and skip back button, both of which are pegged at a pretty arbitrary plus and minus 15 seconds per touch.

This brief tutorial is going to remind you of a trick to customise those buttons and better fit them to your skipping habits by shortening or prolonging the time jumps. After all, what’s the use of 15 second skip intervals in the middle of a J. R. R. Tolkien marathon?

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No company is perfect, but did Apple stop trying to be?

Steffen Reich ∙ November 1, 2016

About a week ago, Apple did something not entirely unprecedented yet rare enough to make big waves across the tech world. Without warning and seemingly off-the-cuff, they backtracked on the AirPod release date, postponing indefinitely a product they had massively built up themselves in September.

It is by no means the first time Apple is somewhat behind schedule in rolling out a product (take the Mac Pro, the iMac Retina 27”, or watchOS 2 in 2015), but it is for the first time pertaining to the product accounting for Apple’s biggest following and largest share of revenue: the iPhone.

While this might help explain the sheer scope of reactions to the announcement this time around, one cannot help but wonder if an increasingly unfavourable public perception of Apple’s standards also plays into the response. To be clear: in a world where billion dollar companies ship spontaneously combusting devices it’s a hiccup that must not be dramatised. With that said, Apple have once again given ammunition to critics who like to point at an expanding trail of imperfections. Could Apple be slacking off?

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Apple did not say a lot about the MacBook Air, but it spoke volumes

Steffen Reich ∙ Updated May 17, 2018

Going into Apple’s “Hello Again” keynote on Thursday, speculation was rife with regard to how many new machines and product lines Apple would lift the veil on. The MacBook Pro seemed the safest bet, rightly so as it would turn out, but talk of a MacBook Air refresh or MacBook larger than 12-inch persisted until the very moment Tim Cook took the stage.

Fast forward the 80-minute short event and some of the MacBook Air hopeful watching, especially those on older machines clamouring for an overdue upgrade, will have found themselves slumped down in frustration on their sofa. Phil Schiller had just performed the precarious (and telling) balancing act of dismantling the MacBook Air’s right to exist live on stage, but bizarrely enough not without praising its virtues at the same time and throwing a lifeline to its large user base.

Irrespective of the kind words spoken and regardless of the promise to keep around the model Apple once used to proudly parade with the aid of an envelope, what really mattered was what Schiller didn’t directly say: the future of the MacBook Air looks bleak. Could there be a reason to buy one now anyway?

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Back in full swing: try these Walking Dead Apps to celebrate the return of Season 7

Steffen Reich ∙ Updated January 28, 2019

The Walking Dead has made its much anticipated return last Sunday. Without spoiling the smashing opening episode too much, it is safe to say that some new or undecided viewers are likely to have been reeled back into Robert Kirman’s post apocalyptic world. Heading into its seventh year on AMC, The Walking Dead’s footprint has grown exponentially and also left its mark on Apple’s iTunes and App Store.

Assuming you too are back on board for Season 7, there are easily a dozen Walker-friendly apps on the App Store to help rekindle your passion for the Drama. But in a sea of official, unofficial, paid and free apps, where to start? We have taken the time to work over all of them and highlight the top 5 apps you may want to try to get hyped up for the new season.  

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