Jake Smith

Here’s how Apple will let customers try on Apple Watch

Jake Smith ∙ March 18, 2015

9to5mac is out with a report detailing how Apple plans to allow customers to try on the Apple Watch in its retail stores around the globe, when the wearable will be put out on tables starting April 10.

Given the jewelry nature of the Apple Watch, it won't be like walking into an Apple Store to try out an iPhone or iPad. According to the well-connected publication, starting on April 10th, Apple will allocate 15 minutes per customer for a guided and directed in-store try-on experience, using 10 try-on stations.

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T-Mobile brings Uncarrier plans to businesses, announces ‘Un-contract’

Jake Smith ∙ Updated April 30, 2018

T-Mobile has announced its Uncarrier plans will now extend to small business accounts, as it looks to take on larger carriers AT&T and Verizon, who cover most of the business wireless accounts across the US.

With a Red Bull and f-bombs aplenty, non-traditional T-Mobile CEO John Legere just announced at an event in New York its business plans are up to 40 percent cheaper than rival offerings from AT&T and Verizon Wireless.

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Analyst: Why Apple created the $10,000 Apple Watch Edition

Jake Smith ∙ March 15, 2015

The announcement that the Apple Watch Edition will start at $10,000 and be priced all the way to $17,000 when it begins shipping April 24 perplexed many. Apple is a consumer electronics company. Why is it trying to jump into the luxury space?

Here's your answer. On Thursday, Andreessen Horowitz analyst Benedict Evans penned a blog post on why Apple is bothering to sell the Apple Watch Edition. It's full of some brilliant analysis of the new, luxury product, but it boils down to something simple - it's a marketing tool for Apple.

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Sprint will pay what it costs for you to switch carriers

Jake Smith ∙ Updated April 30, 2018

Sprint really wants your business. Not only will it cut your bill in half, but now the nation's fourth-largest carrier will pay the early termination fee and any remaining payments at its competitors for you to come over to its network.

The early termination fee is why many customers don't make the switch from one carrier to another. In many cases, the fee is required to be paid to end the two-year contract carriers like to lock you into.

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