Learn how to adjust whether to receive notifications from the App Store on your iPhone, iPad, or iPod touch for new features, app updates, recommendations, and special offers.
App Store may send you notifications from time to time regarding special offers, recommended apps, new features, and so on. The good news is Apple allows you to switch those notifications on or off.
Configure notifications for iOS App Store
Access your account information in the App Store app on iPhone or iPad to manage notifications for new store features, updates, recommendations, and offers.
1) Open the App Store app and tap your profile image from the top-right corner.
2) Choose Notifications from the root list.
3) Select which notifications you’d like to receive from the App Store and hit Done.
- New Features & Updates: Toggle this switch to optionally receive or stop receiving notifications from the App Store regarding new store features and app updates.
- Recommendations & Offers: Control whether the App Store will send you notifications for special offers and recommended apps that might interest you.
You can turn notifications on or off separately for things that matter (new features and updates) from those for marketing purposes (content recommendations and special offers).
Apple has been accused before of sending unsolicited notifications via the App Store to promote its own products. These toggles help put an end to that practice. Even if Apple continues using these notifications as a marketing vehicle, you can just opt out of notifications for recommendations and offers.
Furthermore, Apple notes that your notifications viewing and interaction data is associated with your Apple ID, which means the company is using this data for product improvement.
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